Tuesday, 22 October 2013

Richard Purcell, Osteomyologist

Our latest new site is for Richard Purcell, an Osteomyologist who practices in Aberystwyth and Aberaeron. You can see the full site at www.richardpurcell.co.uk

What is an Osteomyologist you ask. Basically it was developed by chiropractors and osteopaths as a fusion of the best practice of both disciplines, and focuses on the root cause of the condition so that the symptoms abate and reoccurence is prevented where possible. Richard worked as a qualified Chirpractor for many years before switching to Osteomyology.

As someone who has suffered from 'a bad back' for decades, I cannot say too much in praise of the skilled people who have sorted it out for me. I started seeing a chiropractor in Peterborough many years ago, and have used them regularly ever since. I've been an occasional visitor to Richard for the last ten years, and he is excellent. In my case, the chiropractic/osteomyology has been complemented by Alexander Technique training from Gail Barlow (another of our customers!)

The development of the site presented some interesting challenges from a Search Engine Optimisation point of view. Usually a client who is a fishmonger or whatever can be described as that, and people will be searching for a fishmonger or fish seller. This one is a bit different: Osteomyology is a new discipline and few people will be looking for one. What people with bad backs will be looking for is a Chiropractor or Osteopath or similar. But only members of the College Of Chiropractors can call themselves Chiropractors. Richard has a degree in Chiropractic, as well as years of experience and other qualifications, and was a member for many years, but isn't any more, so we can't simply create pages saying 'Chiropractor Aberystwyth' without falling foul of the law. But at the same time we want to ensure that Google etc include the site for searches for Chiropractor. And I think we've managed it...time will tell. Have a look at the site to see what we did.

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